Facebook Business Manager in detail.
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| Facebook Business Manager in detail. |
Facebook Business Manager in detail.
Do you have a Facebook page for your store or business activity on Facebook and want to enhance its performance? Have you heard of the term "Facebook Business Manager"?
Through this service, you can experience various features, such as exploring better audience performance through A/B testing.
This allows you to test different versions of your posts and compare them. In addition, there is a set of business tools from Facebook, such as META BUSINESS SUITE, which allows you to manage all your connected business accounts on Facebook and Instagram in one place.
Stay with us to learn what Facebook Business Manager is, how to register for it, and how to use it.
Article elements:
- What is Facebook Business Manager?
- Let's explore the features of Facebook Business Manager
- Roles and Permissions in Facebook Business Manager
- Asset Access Permissions in Facebook Business Manager
- Stages to create a Facebook Business Manager
- Requesting Access to Facebook Business Manager
- Learn about the benefits of a Facebook Business Manager
- Adding an Advertising Account to a Facebook Business Manager Account
- How to Add a Specific Account to any Facebook Business Manager Account
What is Facebook Business Manager?
The term "Business Manager" refers to a person or tool that manages the business operations of others to enhance work efficiency and achieve more profits. It specializes in areas such as commerce, marketing, public relations, and more.
The role involves training employees, guiding their work, setting necessary plans, evaluating performance, resolving employee issues, organizing them, and providing rewards and promotions.
In the case of Facebook, it is not much different. Facebook Business Manager is a tool provided by Facebook that helps users develop, organize, and manage their business activities, such as advertisements and advertising accounts. It offers numerous benefits and features in the fields of business, finance, and marketing management.
Let's explore the features of Facebook Business Manager:
Individuals with access permissions will still be able to access your page before transferring it to the Business Manager. Business Manager serves as an easy way to manage permissions for everyone working on your pages, advertising accounts, and assets.
Facebook Business Manager is the optimal choice for managing your business activities due to the following features:
- Security in managing pages and advertising accounts.
- Visibility into what people are working on and knowing the content they can access.
- Ability to separate business activity from personal Facebook pages.
- Displaying your business activity through META BUSINESS SUITE at a glance.
- Displaying activities and insights.
- Using the inbox from your page across all Facebook and Instagram accounts.
- Accessing the Business Manager to create advertisements.
- Managing permissions for content associated with a brand.
Roles and Permissions in Facebook Business Manager:
A management system consisting of two sections is used to ensure that each person has specific permissions within their area of expertise.
For example, specific permissions can be assigned to each person added to Facebook Business Manager.
After that, the assigned tasks can be used to access your assets.
People can be added under the titles of Employee Access or Admin Access. It is worth noting that only pages assigned to the Business Manager can use task-based permissions.
Unassigned pages use role-based permissions. To understand the types of access, we will explain the following:
- Employee Access means granting individuals the ability to work on the assigned accounts and tools only, which is recommended.
- Admin Access is giving broad permissions to individuals you specify, which include complete control over your activity, modifying settings, employees, accounts, and permissions. They can also delete activity entirely from Facebook Business Manager.
Asset Access Permissions in Facebook Business Manager:
To successfully manage the assets of your business activity, it is essential to select the right people who will have access permissions for the assets in Facebook Business Manager.
These access permissions are categorized as follows:
- Standard Access: This access permission can be used to switch between people assigned to specific tasks.
- Admin Access: In this category, only one action can be performed, which allows people to manage assets and perform all available tasks.
Other roles can also be assigned, such as:
- Financial Editor: The person responsible for financial transactions, payment methods, and expenses.
- Financial Analyst: The person responsible for editing credit cards, and financial details related to business activity, such as transactions, invoices, payment methods, expenses, and more.
Stages to create a Facebook Business Manager:
It should be noted that creating a Facebook Business Manager requires a personal Facebook account.
People will not be able to communicate with you through your profile or contact you unless you accept their friend requests or message requests. They also cannot see your details such as address, name, email, pages, or accounts associated with you.
Instead, they will communicate with you through the Business Manager account, and it is recommended to link it to your main account for added security.
Keep in mind that you can create only two accounts in Business Manager, and if you need more than two accounts, you will need to collaborate with a friend to create additional accounts.
Alternatively, you can create additional accounts under your name and create two additional accounts in Facebook Business Manager. To create a Business Manager account, follow the following steps:
- Type "Facebook Business Manager" in the search engine and click on the first result.
- Click on "Create Account."
- Then enter the name of your business.
- Enter your name and your business email address, which will be visible to the people you add to your business. Then click "Submit."
- Enter your business information and details, then click "Submit" again.
Requesting Access to Facebook Business Manager:
To access another page owned by someone else or associated with a specific business to publish ads or similar activities, you need to follow these steps:
- Open the Business Manager settings page.
- Click on the "Pages" tab at the bottom of the Accounts page.
- A new window will appear with the option to "Add."
- Click on "Request Access to a Page."
- Enter the name of the page or its URL.
- A permissions list will appear; choose what you want and click on the "Request Access" option.
- The page owner will be notified that you have requested access to view their page within your Business Manager account and await their approval. After that, you will be able to advertise on that page.
Learn about the benefits of a Facebook Business Manager:
By separating your account from your Facebook Business Manager account, your business activities remain separate from your social interactions and communication. This allows you to hide your personal account details.
Other benefits include:
- Granting permissions to vendors, partners, and agencies to access ads and pages without transferring ownership.
- Tracking Facebook ads.
- Monitoring detailed reports about your ads, their impact, and their quality.
Adding an Advertising Account to a Facebook Business Manager Account:
To add an advertising account to your Facebook Business Manager, follow these steps:
- Go to the "Business Settings" page.
- Click on "Accounts" and then "Ad Accounts".
- You will find an option "Add Account" on the right side of the screen.
- Select "Add an Ad Account".
- Enter the account ID you want to add, then click the "Add Ad Account" button at the bottom right of the screen.
- If you don't have an advertising account, you can click on "Create a New Ad Account" from the same page.
- You need to specify the time zone, payment method, and preferred currency.
- Then click on the "Create Ad Account" option in the bottom right corner.
How to Add a Specific Account to any Facebook Business Manager Account
If you want to add an employee and grant them one of the mentioned permissions or roles, follow these steps:
- Go to the settings of your Business Manager account.
- There is an option called "People" that you should click on. Then click on the "Add" button.
- Enter the work email of the person you want to hire.
- Specify their permissions and role on the page, then click "Next".
Now that we have answered all your questions about what Facebook Business Manager is, we can acknowledge that Facebook has become more than just a social media platform.
It has become a virtual world that seeks to improve the physical world and manage its material and social affairs. It is on its way to transforming the physical world into a fully digital world through its famous current project, the Metaverse project.